Dr.Elsayed Bekhit
Cairo & Sharjah University
he paper examines the attitudes of the journalists and PR practitioners in the UAE towards the use of new technology in their communication with each other.
It seeks to define how they use the new technology, their perceptions to what extent they consider it beneficial, professional, credible, and ethical, comparing with the traditional media.
The study seeks to define the factors which affect their use of the new technology and its benefits.
The study includes several aspects: (1) the communication tools used by journalists and PR Practitioners, and the new position of media technology in the journalists and PR practitioners’ relationships. (2) Reviewing the literature (3) the theoretical framework (4) the mythological procedures (5) the results. |
